Case Study:
Revolut IdeaFund
Ideafund:
A new way to
Launch & Invest
Revolut is launching IdeaFund. A product which allows anyone to bring their creative ideas to life using crowdfunding. It will provide founders with the fastest way to get early stage funding for their projects, right inside the app.
By creating two strategic campaign concepts designed to drive app downloads and engage existing users on this new feature, it will position Revolut IdeaFund as the future of startup funding.
Understanding the audiences
Concepts to highlight for both
audiences to create emotional hooks
Concept 1: Back The Future
Fund the ideas that shape tomorrow.
Phase 1: Teaser
Goal: Build curiosity & anticipation for Revolut’s IdeaFund. Collect leads.
Messaging Focus: Something big is coming, that could change the game.
Funding & investing, reimagined.
CTA: Be the first to know.
Phase 2: Launch
Goal: Announce the product, drive app installs, and engagement.
Messaging: “Funding & investing, made effortless.”
CTA: Download Revolut
Phase 3: Scale & Retarget
Goal: Optimize ads based on performance and retarget interested users.
Messaging: Join thousands funding & investing with Revolut.
CTA: -For creators: Launch your idea now
-For investors: Start investing today
Concept 2: Start NOW
Founders & investors don’t need to wait for the “perfect moment” to act. Revolut removes barriers so they can start today.Fund the ideas that shape tomorrow.
Phase 1: Teaser
Goal: Build anticipation & collect pre-launch interest.
Messaging: Don’t wait. Your have everything to start now.
CTA: Download / Sign up on Revolut
Phase 2: Launch
Goal: Drive app installs & engagement.
Messaging: Ease, speed. If you can do this, you can do that.
CTA: Download Revolut.
Phase 3: Scale & Retarget
Goal: Optimize based on performance & re-engage users.
Messaging: “The world moves fast. Move with it.”
CTA: Start today.
