— PROJECT NAME
Biosimilars Linkedin
pilot ads
(OG Biosimilars)
— SUMMARY
Test engagement with a new channel highlighting affordability
and commitment
The Biosimilars team is launching a pilot ad on LinkedIn. The 3-month pilot will target key decision-maker customers to continue their customer journey. The pilot will also test engagement with a new channel. The team has been tasked with developing 4 LinkedIn ads utilizing Biosimilars All In messaging driving to their website. Messaging priority is highlighting affordability and commitment.
For this project I collaborated with another designer to develop 4 ads divided in Decision, Implementation, and Optimization.
I worked on motion graphics for the Decision ad
(designed by Rubie, my coworker)
— PROJECT NAME
Contraceptive Rights (pre inauguration)
Nexplanon
— SUMMARY
🔘 Developing a creative campaign that drives awareness and engagement, positioning Nexplanon as a reliable and empowering birth control solution.
🔘 Increase CTR on social and programmatic ads
This campaign was designed to respond to the uncertainty of women's health freedom following the 2024 election, creating awareness and brand trust for Nexplanon. It was outlined as a two part campaign (pre and post inauguration).
The messaging focused on empowering women to take control of their reproductive health with a reliable, long-acting contraceptive option. It primarily targeted women aged 18-34, leveraging social media and programmatic ads to drive traffic to Nexplanon’s website and to find a doctor via the doctor locator.
💡 A competitor, had quickly responded to the political landscape, signaling an opportunity for Nexplanon to differentiate and reaffirm its position.
We developed two ads with slightly different messages, adapted for TikTok, Snapchat and Instagram. The visuals followed the lead of a previously approved banner ad, but colors and typography were updated from parent job to match brand’s current guidelines.
Parent job was the guiding light and at the same time the boundary. I couldn’t go as far as changing everything and the message was still the same. I decided to give the client two options: a very close twin to the parent job, and a different one using a combination of new colors; which led to them to release two ads.
Parent job storyboard. It had no animation as it was a slideshow of images.
— PROJECT NAME
The Motherhood Plan/
The Birth Control Hassle/
Reminder
— SUMMARY
Raise awareness around Nexplanon as a long-acting birth control option
(Part 2 of previous campaign ⤴️)
This campaign was designed to respond to the uncertainty of women's health freedom following the 2024 election, creating awareness and brand trust for Nexplanon.
The second part of this campaign aims to connect emotionally with women navigating post-election uncertainties, encouraging them to visit the brand's website and use the doctor locator tool. Past campaigns have successfully emphasized the product's benefits of accessibility, effectiveness, and non-daily use. This campaign builds on that foundation, specifically addressing potential concerns and uncertainties in the post-election climate.
Recreating real life scenarios where women have to make choices about their lives on the go, we developed three ads: The Motherhood Plan, The Birth Control Hassle and a last shorter reminder ad.