— PROJECT NAME
Apapachos
— ROLE
Rebranding
— DATE
07/2020
— LOCATION
Tucumán, Salta,
Santiago del Estero
Apapachos is a mattress and furniture store that offers everything you need to equip your home, providing high-quality personalized advising for their customers and across-state shipping from their store in Salta, Argentina.
Since the COVID-19 pandemic, their brand felt the need to adapt their business to the digital world. That change implied updating their visual identity to accomodate to this new online era, adopting a cuddly koala as their new brand mascot 💜
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The koala was chosen to represent this brand, giving an inmediate sense of comfort, and sleepiness. Apapachos is all about rest and cozyness, just like koalas that sleep 22 hr a day!
Apapacho is a word translated from náhuatl and means "to hug from the soul". I had that concept in mind during the whole process and seeked to have it represented in this brand.
Rest assure, we take care of your dreams
The keywords for this brand were rest, comfort and the calmness of the nightsky,
which is exactly what inspired their color pallette.
Find Apapachos color pallette file on Adobe Color here.
Bringing Apapachos to the digital world was a teamwork.
After I came up with their brand, my colleague Josefina took charge of following it's guidelines to create their social media presence. You can check out her amazing work by clicking here.